Bilingual hip hop has long been a desolate genre, yet 2MX2s powerful force has ignited a new kind of pride amongst the double tongued population. Detonating stages with a formidable live show, crowds around the US have been tasting what Role Pley and Juice E.T. Hugo mean when they say “Por aqui, por alla”.
Role Pley, a mexican from Zacatecas, MX and The Juice El Tio Hugo a chicano from Denver, CO are a representation of the american dream, immigrants in search of a better future. The two decided to spread a message of justice and unity through music and created the hip hop band known as 2MX2.
In 2008, Role Pley & Juice E.T. Hugo debut their first album the “20:12 LP”, then known as 20:12 where they became leaders in Latino social justice music. Featuring Latin Grammy Award winners Akwid, and Grammy Award Winner Bizzy Bone (from BTNH)
In early 2010, Juice ET Hugo was diagnosed with cancer (chronic myelogenous leukemia). The shocking news impacted the group severely, but from it also came the realization that you never know how much time you have. Rather than let the disease slow them down, it pushed them in striving harder to accomplish their goal of spreading their message to the world. With this new found motivation 20:12 set out on their first national tour with Akwid.
Early 2011, they began production of their latest album “2MX2: Case Study 20:12” emancipating themselves from the name 20:12 into the name 2MX2.
They released their first single under the new name with a video ‘Planet LateNite’ filmed at the Mayan pyramids of Chichen Itza & Tulum. The song became a hit and reached over 43,000 hits in the first 3 months. In two years the group had performed over 100 shows throughout the United States and into Mexico.
“Case Study is a rewarding project, and it will be interesting to see if 2012 indeed turns out to be 2MX2?s year.” – Nicole Cormier, Westword
“The rapping had that kind of rapid high and low style resonant
with early dead prez.” – Tom Murphy, Westword
Summer of 2012 they headlined their first tour “The 2MX2our w/ DJ R Skwared” further solidifying 2MX2 into their already established market.
Case Study: 20:12 was completed and released in March 2012 and brought a whole new image for the two. Then they hit hard with their second viral video/short film for the song “The Beast is Out” with over 50k hits on Vimeo and YouTube. One of their singles “Si Se Puede ft Rebel Diaz” was purchased for licensing to appear on the motion picture El Gringo starring Christian Slater, breaking them into the mainstream media.
Later in 2012, the group gained TV exposure on the Telemundo newscast segment called “Vamonos De Fiesta”. Soon after, they were selected to be on national television on Estrella TV for the hit show “Tengo Talento, Mucho Talento” season 6 and again the following season advancing even further to the semi-finals of season 7.The group has now gained major television exposure as there has been a lack of representatives in modern hip-hop on behalf of bilingual emcees.
Recently adding drummer Kinetic Xound to their live show they have managed to create a one of a kind live experience combining the arts of drumming, DJing, beatboxing, rapping and choreography. The name 2MX2 symbolizes the new generation of hip-hop and all of its collective culture.
Management: Maki Lucero & Owen Trujillo – LateNite Entertainment
Booking: Owen Trujillo – email@example.com Maki Lucero firstname.lastname@example.org
Publicity: Hugo Rodriguez – email@example.com
This is a touching song, one of us (The Juice of 2MX2) had cancer too and luckily he made it threw. Never smoked weed until he found out he had leukemia, he started smoking changed his diet stopped taking his kimo pills and is now in remission, crazy...